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Digital Marketing Embracing Artificial Intelligence? Why is Digital Marketing Embracing Artificial Intelligence at an Accelerated Pace? Introduction: Digital Marketing Embracing Artificial Intelligence?: In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has emerged as a game-changer. AI technologies are revolutionizing the way businesses connect with their target audience, optimize campaigns, and drive results. This article explores the reasons behind the fast-paced adoption of artificial intelligence in digital marketing and the significant benefits it brings to the table. 1. Enhanced Personalization: One of the key factors driving the embrace of AI in digital marketing is its ability to deliver highly personalized experiences. AI-powered algorithms analyze vast amounts of user data, enabling marketers to understand customer preferences, behaviors, and purchase patterns. This valuable insight allows for the creation of tailored con...